Selena Gomez announces 'Rare Beauty' collection for summer 2020
On the heels of her highly anticipated new album , Selena Gomez, 27, just announced to the world that she's launching a beauty line.
On Tuesday, she posted a teaser video revealing "Rare Beauty," which is slated to debut in Sephora stores this summer.
"Guys, I've been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer," Gomez wrote in an Instagram post. Follow @rarebeauty and become part of our beautiful community. Here's a tiny sneak. There's more to share and I can't wait."
In the short clip, we get a short behind-the-scenes look at Gomez testing products from her new line. She tries on lipsticks, swatches concealer and applies face powder.
"Being rare is about being comfortable," she says at the beginning of the video.
Gomez continues, "I think Rare Beauty can be more than a beauty brand. I want us all to stop comparing ourselves to each other, and just start embracing our own uniqueness."
Since posting this new, the famed "Cut Yor Off" singer has received over 1 million views in less than an hour.
Gomez also let fans know to follow Rare Beauty's Instagram page, which also already has more than 1 million followers.
One post from the brand reads, "You are not defined by a photo, a like, or a comment."
In August 2019, Gomez filed to trademark the line under "fragrances, perfumes, colognes, aftershaves, cosmetics, cosmetic preparations, body care preparations, skincare preparations, hair care preparations, soaps, moisturizers, incense, nail preparations, beauty products, and essential oils."
"We are honored to partner exclusively with Sephora and bring Rare Beauty to Sephora and Sephora inside J.C. Penney stores throughout North America this summer," Rare Beauty's chief executive officer Scott Friedman told WWD. "They're passionate about bringing Selena's message to life, a message that is aligned and in sync with Sephora's 'We Belong' values."
