Peloton debuts Black History Month-themed apparel
Peloton is kicking off Black History Month with an exciting new capsule collection.
The at-home fitness brand has rolled out 18 custom apparel pieces that honor and celebrate the stories of Black artists around the globe.
In collaboration with four unique artists and eight Black Peloton instructors, the items were created to amplify voices and experiences within the Black diaspora through art.
The full collection includes a mashup of sports bras, leggings, crewneck tops, hoodies, capris, shorts and accessories starting at $25.
Amongst the artists selected are Temi Coker of Dallas, Hust Wilson of Johannesburg, Monica Ahanonu of Los Angeles, and Sanford Greene of Lexington County, South Carolina.
Ahanonu, who is often touted as an expert in color theory, vector illustration and design, created the "United We Move" collection for Peloton along with instructors Ally Love and Hannah Frankson.
"Each piece represents the beauty that is created when people from varying Black cultures come together to move as one," the company said in a statement.
Coker, who created the "Light the Way" collection with instructors Jess Sims and Dr. Chelsea Jackson Roberts, focused on capturing the power of education within the Black community.
In addition to the latest Black History Month-themed apparel picks, Peloton has made a pledge to support The Steve Fund, which is the largest nonprofit focused on mental health for people of color in the U.S., with a $100,00 investment to help develop urgently needed programs for young people of color and their families.
This investment also falls in line with the brand's overall Peloton Pledge, which is a commitment of $100 million toward becoming an antiracist company.
