Paris Jackson partners with KVD Beauty in new campaign
Paris Jackson is breaking into beauty by landing her first major deal with KVD Beauty.
The popular cosmetics brand best known for its tattoo-inspired vegan beauty offerings has tapped Jackson as their latest muse, and to be the face of the brand's new Tattoo Liner Liquid.
Throughout the campaign imagery and visuals, the model, actress and singer is seen wearing a full face of KVD Beauty with standout eyeliner artistry around her eyes. Her exciting looks were envisioned and executed by top celebrity makeup artist and KVD Beauty's Global Veritas Artistry Ambassador Anthony Nguyen.
"As an artist, I was immediately drawn to KVD Beauty for their commitment to artistry and self-expression, both of which are huge parts of my personal identity," said Jackson in a statement. "I also appreciate how the brand brings tattoos and cosmetics together in such a beautiful way."
Jackson went on to say how she also appreciated the fact that the brand is vegan and cruelty-free -- making the partnership feel "truly organic."
Available in 10 rich shades, the new Tattoo Pencil Liner was created to be long-wearing and has a gel texture along with highly pigmented colors that dry down to a bold matte finish. It's also waterproof, transfer-resistant, and fade resistant -- allowing it to be comfortably worn throughout the day on the lid or waterline.
KVD Beauty's latest eyeliner was inspired by two foundations of tattoo artistry that include lining and shading.
"Paris exemplifies so much of what KVD Beauty stands for - kindness, discovery, and individuality, to name a few," said KVD Beauty global vice president of marketing and PR Tara Loftis in a statement. "As graceful as she is beautiful, we are so excited to be partnering with such an inspiring, powerful woman as our new brand ambassador and the face of Tattoo Pencil Liner."
Loftis went on to share, "there's no one we'd rather work with than Paris for this exciting journey."
The new Tattoo Pencil Liner will officially launch on April 11.
