Gucci's star-studded Love Parade campaign features Snoop Dogg, Miley Cyrus, Jared Leto and more
Gucci's latest fashion campaign, Love Parade, is a star-studded one, featuring Snoop Dogg, Miley Cyrus, Jared Leto and several others.
The Love Parade focuses on showcasing old Hollywood glam with an updated modern-day flair, through a new clothing collection.
"Surrounded by the cinematic aura of the #GucciLoveParade collection, @snoopdogg sits down to a boisterous banquet in a satin suit paired with a velvet neck bow and cowboy hat," the brand captioned the photo of the rapper wearing a vibrant ensemble while holding a small fork topped with a piece of cake.
With photo direction by Mert Alas and Marcus Piggot, Gucci's latest campaign mirrors an eclectic, fun, stylish dinner party that was envisioned by the brand's creative director, Alessandro Michele.
When speaking about the inspiration behind the Gucci Love Parade campaign, Michele said in a statement: "I thought about how my mother raised me as a devout worshipper of beauty. About the gift of dreaming, which I cannot go without. About the aura of cinema, which generates mythologies."
Shortly after revealing a striking portrait of Snoop Dogg, Gucci later posted a photo of Miley Cyrus wearing an asymmetical hat with crystal-embellished ears and red nail polish as she ate a piece of yellow cake.
"In the performative space of the new #GucciLoveParade campaign, @mileycyrus blurs the boundaries between body and clothing, showcasing the interconnected allure between the two," the brand wrote in a post.
Gucci also said in its statement that the idea behind the setting is that the featured talent is on their way to celebrate the ritual of the banquet. "A feast that sees human beings and divinities sitting side-by-side at lavish tables," the company said in its statement. "The protagonists of our dreams as they might appear in our fantasies: Beanie Feldstein, Deng Lun, Jared Leto, Jungjae Lee, Li Wen, Miley Cyrus and Snoop Dogg give themselves to a liberating symposium that slides into the Dionysiac ritual of dancing."
The fashion house also released a video capturing the essence of the campaign.
