Gwen Stefani's beauty line Gxve launches a new social selling platform
Music icon Gwen Stefani launched her clean beauty brand, Gxve, in March and now found a way to take the brand to new heights.
Gxve is a clean, high-performance color cosmetics brand that Stefani created out of her love for all things makeup. "I feel most beautiful when I get to be my creative self -- I love expressing that through makeup," Stefani shared with "GMA."
"I was very inspired by the 60's era makeup when I was younger and loved looking at photos of my mom from the 1960s. She exuded such a timeless beauty through her makeup," she continued.
First of its kind, Gxve launched what the brand is calling 'The Gxve Community'– a digital platform for makeup lovers to share their love of artistry.
The platform is designed to allow users to interact, share ideas and sell Gxve products while earning a 30% commission. According to the brand, selected ambassadors will be granted access to the platform based on an application.
"One thing I love is that our community is open to anyone - there's no minimum social media following needed - just a passion for makeup and a positive attitude," Stefani added.
To apply, consumers simply visit the "Become an Ambassador" tab on the GXVEBeauty.com site.
"My whole vision for the brand was to create a safe, open space for like-minded makeup lovers to express themselves. The GXVE Community makes this dream a reality."
