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MrBeast drops big hint for $1M puzzle from Salesforce Super Bowl ad contest

4:07
MrBeast talks Super Bowl commercial
ABC News
Kelly McCarthy
ByKelly McCarthy
February 09, 2026, 3:34 PM

YouTuber MrBeast went viral over the weekend for a new Salesforce Super Bowl ad that offered a $1 million payout for the first person who could solve his puzzle.

Jimmy Donaldson, known online as MrBeast, joined "Good Morning America" on Monday to explain how the puzzle competition works.

Jimmy Donaldson, known as MrBeast on YouTube, talks about his viral Super Bowl ad with Salesforce.
ABC News

"In the commercial, there's little clues that you can see all around it. We've been uploading videos these past weeks on the internet," he said, adding that "the first person to solve them all will win the million dollars."

The ad shows Donaldson walking through a vault and several massive security doors while explaining the rules, before the screen directs viewers to a dedicated MrBeast Salesforce page with further details on the puzzle contest.

The MrBeast Super Bowl campaign offered the chance for one person to win $1 million by solving a series of puzzles.
Salesforce

As of time of publication, Donaldson confirmed that "no one has solved it."

"I keep seeing tweets and posts of people asking, like, 'Has anyone won the million dollars?' No one is even close to winning it," he said.

The MrBeast Super Bowl campaign offered the chance for one person to win $1 million by solving a series of puzzles.
Salesforce

Salesforce's AI agent, Slackbot, which is "built into Slack and learns how you work, helping you stay organized, prepared, and focused," according to software company, will eventually be activated to help people "solve certain parts of the puzzle," Donaldson said.

"You can ask it questions," Donaldson explained, saying the AI agent will hopefully help "point [people] in the right direction."

"The first person to Slack me the hidden code will win the million dollars. So I'm pretty excited," he added.

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Donaldson said he would "tweet out if someone wins the million dollars," and that "until you see that, it's still going on."

"Just watch the commercial -- literally from your computer you could win $1 million by the end of today," he said.

YouTuber Mr Beast attends Super Bowl 60, Feb. 8, 2026, in Santa Clara, Calif.
Jeenah Moon/Reuters

Donaldson said that as of Sunday night, approximately 60 million people had already visited the contest website.

As for hints, Donaldson told "GMA" viewers to "look for some numbers in photos that I took at the Super Bowl."

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