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Pepsi introduces limited-edition Peeps-flavored marshmallow soda

3:07
The story of how the Easter Bunny came to be
Pepsi
ABC News' associate social media producer, Zoe Moore.
ByZoe Moore
March 25, 2021, 3:28 PM

Spring is officially here and so is Peeps-flavored Pepsi!

Pepsi just announced the launch of Pepsi x Peeps, a limited-edition cola featuring the sweet Peeps marshmallow flavor that will come in yellow, pink and blue mini cans.

The Pepsi x Peeps collaboration comes in 7.5-ounce Pepsi mini-cans.
Pepsi

"After what has been a very difficult year, many consumers are looking for new things to smile about, "Todd Kaplan, vice president of marketing for Pepsi, said in a statement. It's the soda producer's "first-ever marshmallow cola."

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But Pepsi x Peeps won't be available in stores -- instead, only through a limited-time through a sweepstakes.

The Pepsi x Peeps collection in the blue colorway.
Pepsi

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MORE: Dunkin' to offer limited-edition free merchandise with launch of Girl Scout cookie coffees.

Fans can enter to win the Peeps-flavored drinks by posting a photo of themselves enjoying the spring with Peeps marshmallow chicks and bunnies on Twitter or Instagram and tagging @PEPSI, #HangingWithMyPEEPS and #PepsiSweepstake.

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