Bad Bunny halftime show viewership announced: Details
The ratings for Bad Bunny's halftime show have been announced.
On Tuesday, Nielsen revealed the the singer's Super Bowl LX halftime performance drew in and average of 128.2 million viewers during his halftime show window of 8:15 to 8:30 p.m. ET.
The entire telecast peaked in the second quarter with 137.8 million viewers, and the event finished as the second-most watched Super Bowl in history. The halftime show fell short of last year's record 133.5 million viewers of Kendrick Lamar's halftime show.
Grammy-winning Puerto Rican sensation Bad Bunny took the Super Bowl LX halftime stage this year to perform a collection of his most popular songs, showcasing his Puerto Rican heritage, celebrating Latino culture and elevating a theme of unity and love over hate.
Super Bowl LX capped off the 2025-2026 NFL season, with the Seattle Seahawks lifting themselves over the New England Patriots, building on a first-half lead before cruising to a 29-13 victory.
The championship title marked the Seahawks' first Super Bowl win since 2014.
