Style April 16, 2019

Winnie Harlow channels RuPaul for 25th anniversary of M.A.C. Viva Glam campaign

WATCH: News headlines today: April 16, 2019

Exactly 25 years ago, M.A.C. cosmetics vowed to support those living with or affected by HIV and AIDS with the iconic Viva Glam lipstick campaign.

To help lead the celebration, supermodel Winnie Harlow was tapped to recreate the look of the first campaign that starred RuPaul in 1994 -- and she nailed it!

With big blonde hair, a matching red girdle and over-the-knee patent leather boots, the 24-year-old "America's Next Top Model" alum paid tribute in the best way possible.

(MORE: Loft launches size-inclusive 'Floral For All' campaign that's perfect for spring)

On Instagram, Harlow announced that she is the new face of the legendary campaign. "I worked hard to pull this look and shoot together with my team, Inspired by one of the greatest charitable campaigns from 1994 (the year i was born)," she wrote.

She continued, "If you know me you know makeup is a love of mine so I’m speechless!"

M.A.C. also posted a version of the photos on social media, showcasing Harlow's irreverence, outrageous style and irrepressible love of life that the Viva Glam campaign has been celebrating since the beginning.

Harlow joins an all-star lineup of Viva Glam alum which include Ariana Grande, Sia, Taraji P. Henson and Pamela Anderson.

M.A.C. has already raised $500 million for 1,800 organizations that serve those affected by HIV and AIDS. This year, the campaign is expanding to also celebrate charities that support women, girls, and LGBTQ communities under a new name called the Viva Glam Fund.

(MORE: Torrid launches dreamy wedding collection and everything's under $200!)
Editor's Picks

The new Viva Glam 25 lipstick will be available to buy on May 1, and features shiny red packaging.

MAC
MAC Viva Glam celebrates 25 years with a new limited-edition lipstick.

You can also shop the classic edition now.

These products were curated by the "GMA" editorial team. "Good Morning America" has affiliate partnerships, so we will get a small share of the revenue from your purchases through these links. All product prices are determined by the retailer and subject to change. By visiting these websites, you will leave GoodMorningAmerica.com and any information you share with the retailer will be governed by its website's terms and conditions and privacy policies.

Viva Glam Lipstick

Price: $18.50 · From M.A.C. Cosmetics