Skin Proud
Skin Proud focuses on Gen Z's entry into skincare with a gentle line of basics as well as some unique product offerings.
Skin Proud is officially available in the United States.
The skin care brand that made waves on social media with Gen Z just launched exclusively at Walmart.
They offer a range of products from foaming facial cleanser to brightening serum.
"Skin Proud is for anyone, but is generally geared toward both Gen Z and young millennials. It's for people who want to be involved and be a part of a movement that empowers and celebrates skin just like their own," Charlotte Knight, Skin Proud founder, told "Good Morning America."
The formulas are designed to be an introduction to skin care or an add-on to your current routine.
Product packaging is even color-coded for ease of use in the morning or night.
All of the products are vegan and the brand is PETA-approved cruelty free.
Skin Proud is focused on portraying real skin and does not use retouching in any of their ads.
"We want to ensure no one feels insecure or inadequate by something on their skin, and to feel proud of who they are by not chasing perfection. We are passionate about portraying real skin," Knight added.
Shop some of brand's products below.
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Skin Proud Frozen Over Moisturizer, Gel to Ice Hydrator
Price: $15.97 · From Walmart
Enriched with a triple-action hyaluronic acid complex, Frozen Over is a multifunctional skin care superhero. Hydrating and brightening, aloe vera extract calms while lemon extract works to boost radiance. Use as a gel for an instant hit of hydration, or use straight from the freezer for an icy savior that de-puffs and cools skin.
Skin Proud Recharge Serum
Price: $13.74 · From Walmart
Recharge and renew with this 0.5% retinol serum. Working through the night, this lightweight serum blends hyaluronic acid, rose hip oil and retinol to help even skin tone and promote cell renewal, while gently removing dead skin cells for skin that wakes up glowing.
Skin Proud Sorbet Skin
Price: $12.97 · From Walmart
Bursting with a powerful four-part hyaluronic acid complex for results on all levels, this sorbet-like gel delivers goodness on an XXL scale. It's ultra-hydrating and lightweight. Use this oil-free gel to lock in moisture for dewy, healthy and glowing skin.
Skin Proud Unplug Pore Detox Clay AHA Mask
Price: $11.97 · From Walmart
Purify clogged pores with Unplug stick face mask. Formulated with black-head controlling charcoal powder, exfoliating white clay and AHAs, this mask detoxes skin while sesame oil keeps skin feeling hydrated.
Skin Proud Velvet Cloud, Foaming Facial Cleanser
Price: $12.97 · From Walmart
Infused with brightening magnolia extract and anti-oxidant rich peony extract, Velvet Cloud Cleanser gently dissolves everyday impurities and traces of makeup with the sulfate-free, light-as-cloud foam. Enriched with moisturizing vitamin B3 and naturally derived amino acids, this nourishing foam keeps skin balanced and bright without stripping skin of essential moisture.
Skin Proud Refresher, Hydrating Rose Water Facial Mist
Price: $10.97 · From Walmart
Refresh and hydrate tired skin with this pineapple-scented facial mist. Formulated with hydrating Japanese rose water, refreshing aloe vera and refining witch hazel extract this super-fine mist is essential for skin in need of a boost!
Skin Proud Detox Tonic
Price: $12.97 · From Walmart
Formulated for everyday use, this morning or night Detox Tonic sloughs away dead skin cells while keeping skin hydrated. Using a delicate balance of AHAs and BHA, it's been enriched with apple extract, niacinamide, hyaluronic acid and cooling aloe vera to help gently unclog pores, while combating blemishes, improving the appearance of texture and brightening tone.