In early January, makeup retailer Sephora released "The Racial Bias in Retail Study", along with a pledge to address bias across its various platform. The study found that shoppers of color are two times more likely than white shoppers to receive unfair treatment based on their ethnicity.
But Sephora's equity issues have gone beyond in-store shopping: Only 3% of the brands in Sephora's retail outlets and online store are Black-owned.
To help combat inequity in its business, Sephora made a 15 Percent Pledge, aiming to raise representation of Black-owned brands to 15% of its shelf space. Now, the company has taken a step in that direction by curating a special collection of Black-owned beauty brands on its online store. Brands like Briogeo, FENTY BEAUTY by Rihanna and Shani Darden Skin Care highlight the collection.
Below, scroll and see some of the collection's featured products.
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Gloss Bomb Universal Lip Luminizer
This universal lip luminizer delivers explosive shine in six shades that flatter all skin tones. One swipe of Gloss Bomb's XXL wand leaves lips looking instantly fuller and smoother. The non-sticky formula is super shiny, and has an addictive peach-vanilla scent you just can't get enough of. Rihanna was obsessed with creating the perfect gloss that makes you want to put it on over and over again.
Pro Filt'r Soft Matte Longwear Foundation
This Allure Best of Beauty award winner has an oil-free formula and climate-adaptive technology that's resistant to sweat and humidity. It gives the skin an instantly smooth, pore-diffused, shine-free finish.
Baomint™ Leave In Conditioning Styler
This product is exceptionally moisturizing and recommended for hydrating dry, parched hair on a daily basis or prepping before styling with gel or cream. It is formulated with natural omega fatty acids to complement hair growth and growth retention when used as part of a healthy hair regimen.
All Natural Retinol Infused Eye Mask
Petroleum-free and infused with plumping collagen and moisturizing rose flower oil, vitamin E and bitter cherry extract, this eye mask is all natural, all day.
Dark Star Volumizing Mascara
This gel-hybrid formula glides on evenly and effortlessly, with pitch-black micro-fine crème pigments that transform for luxurious volume and exaggerated effect. The powerful contoured brush sculpts lashes and loads them with texture to extend and curl.
Clean Greens Face Mask
Price: $34 · From Golde
This mask is formulated with just four real, natural superfoods and delivers healing green nutrients directly to your skin. The mask is activated with a few drops of water or by adding to your favorite gentle cleanser for an express boost.
Sublime Perfection Foundation
A Vita-Serum Complex moisturizes and helps fight the appearance of wrinkles, while Diamond Core Powder Technology enhances skin's texture, and helps smooth and blur the appearance of fine lines, pores and imperfections. The silky, weightless formulation imparts a filtered, soft-focus luminosity.
Don't Despair, Repair!™ Deep Conditioning Hair Mask
Price: $36 · From Briogeo
This mask has been clinically shown to boost hair strength, shine and silkiness while improving the long-term health of damaged strands. Formulated with 97% naturally derived ingredients like rosehip oil, B vitamins and algae extract, this antioxidant-rich formula restores essential hydration to dry, brittle, colored and over-processed hair.
Hair Oil Everyday Gloss
One oil, many ways -- designed to slip into almost any stage of your hair routine. This oil is non-greasy, pro-glossy and coats your hair in lightweight, fatty-acid goodness for dewy strands and follicle health at the scalp.
Retinol Reform®
This effective yet gentle retinol formula provides skin benefits without the dryness and irritation often experienced with other retinol products. It also contains lactic acid, which helps to brighten and smooth skin. This product is oil-free.