Selena Gomez reveals new neck tattoo

Selena Gomez has brand new body art that's an apparent ode to her "Rare" album.

While wearing a tie-dye hooded sweatshirt and a high ponytail, the singer, 27, is seen checking out her new neck tattoo that reads "Rare" in a video posted on her Instagram feed.

"Did it again," she wrote in her caption.

Gomez received her new ink from New York City-based shop Bang Bang Tattoo. This happened to be the same place where she had prayer hands tatted on her upper-thigh last November.

In a Spotify video discussing the new album, Gomez said, "I just felt like [the word 'rare'] was me, if that makes sense. Obviously, I've had a lot of self-esteem issues in the past. I still struggle with confidence...and so [the song] 'Rare' made me feel incredible."