Style September 16, 2019

New product launch? Michelle Phan launches new makeup video after long hiatus

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After a long hiatus, famed beauty vlogger Michelle Phan released a video that has fans excited.

On YouTube, she launched a video simply titled "Hello" with a description the reads, "I missed you."

The video is roughly 3 minutes long and begins with a cameo from Phan's cat.

Throughout the video, it becomes clear that she is showing a behind-the-scenes look at a video shoot for a new EM Cosmetics "Morning Dew Crystal Lip Gloss."

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We also notice models rearing vibrant red lipsticks and peach-toned eyeshadows.

At the end of the clip, a caption is shown saying "It took a village to make that" and thanking others such as makeup artist Vlady Haggerty.

This has been the first beauty-related video Phan has released on her YouTube channel in over three years.

After Phan also posted on Twitter that she released a new video, fans immediately responded with loads of enthusiastic comments.

AbagayilHatt wrote "I flipped out when I saw the YouTube notification!! Loved how real and organic the video was!!"

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Another chimed in saying, "And the fact that you start your video with your kitty cat! I'm so happy!"

A video of the lip gloss was also released on the brand's Instagram describing it as "A crystal- clear gloss that gives you high shine without the sticky texture."

There isn't a confirmed date on the release, but it has been stated that it will be coming soon.

The new launches will be a part of Phan's beloved makeup brand, EM Cosmetics, that originally launched in 2013 with L'Oréal.

EM Cosmetics later relaunched in 2017 following a two-year social media detox.