Lourdes "Lola" Leon just made a captivating style splash as the star of Marc Jacobs' latest spring 2021 ad campaign.
The 24-year-old is seen in a bright and airy array of videos and photographs wearing new arrivals from the designer line that is "brought to life by the spirit of optimism and innovation," as noted on the brand's website.
The fashion label also highlights that the images are a representation of the past and present colliding which signifies the next chapter of Marc Jacobs.
Along with the caption "#MARCMYWORDSsssssssssss," Leon posted a few photos from the campaign on Instagram thanking Marc Jacobs and the team behind her photo shoot which included photographer Brianna Capozzi, stylist Haley Wollens, hairstylist Tamara McNaughton, makeup artist Fara Homidi and nail artist Mei Kawajiri.
Throughout the campaign, Leon is showcasing everything from amazing floral print ensembles to a slither of armpit hair along with her ruby red long hair.
"The shoot is a re-imagination of Marc's iconic and playful '90s campaigns," the brand said in a statement. "Lourdes represents the new generation of Marc Jacobs and is closely tied with the brand given that she's Madonna's daughter who is a longtime muse and close friend of Marc's."
The Marc Jacobs spring 2021 collection includes everything from pasel-toned mini tote bags to tie-dye jogger sneakers ranging from $8 for an adhesive letter patch to $795 for a belted leopard print trench coat.
MORE: Rebecca Minkoff debuts OnlyFans account for New York Fashion WeekIn addition to Marc Jacobs, Leon has also previously modeled for Stella McCartney, Juicy Couture and Gypsy Sport.