It's no secret that Kylie Jenner is a beauty chameleon, and her brand new look comes in the form of bright yellow hair.
The reality star and businesswoman showed off her highlighter-like strands on Instagram, with a caption that said "yummy" along with a lemon and two yellow heart emoji.
Since posting, Jenner has received more than 8 million likes.
Lots of Jenner's family, friends and fans weighed in on the look.
"Oh girl! This hair is a look!" said Johnny Cyrus.
Her sister Khloe Kardashian also chimed in with, "So you can post but not text me back....ok ok. I get it."
(MORE: Kylie Jenner sells majority stake of her massive cosmetics company for $600 million)Another pointed out, "Your hair matches your purse exactly."
This isn't the first time Jenner has flaunted highlighter hair. In 2017, she also showed off vibrant lime blunt cut for Coachella.
However, this is the brightest she's been in a while. She's mainly been sticking to her natural deep brunette tone.
On Monday, Jenner posted a shorter bob length version of the look on Instagram with a caption inviting fans to "come through and chill."