Style July 18, 2019

HipDot launches 'SpongeBob Squarepants' cosmetics collection

HipDot
HipDot launches a limited-edition SpongeBob beauty collection to celebrate SpongeBob's 20th Anniversary.

In celebration of the 20th anniversary of "SpongeBob SquarePants," makeup brand HipDot has created a special cosmetics collection that fans will love.

The limited-edition Hip Dot x Spongebob collection is the brand's first major collaboration, and it has four core products.

There is an eyeshadow palette, lip gloss set, a blush/bronzer duo, and face mask ranging from $18 - $36.

"In addition to SpongeBob’s massive reach — our research found that he was mentioned every four seconds on social media, as well as a digital fan base of more than 120 million people (two thirds of which are over the age of 18!)" said Samantha Lim, co-founder and chief creative officer of HipDot Studios, in a statement. "SpongeBob’s enduring relevance in pop culture is evident everywhere you look: from being the king of memes to the KAWS painting that recently sold for $6 million to Travis Scott featuring him in the Super Bowl."

"We are proud to be the first cosmetics partner to everyone’s favorite optimistic sea sponge," she continued.

A video was posted on Instagram showing how the new collection works in real-time.

"Mayonnaise may not be an instrument, Patrick, but makeup certainly can be," the brand wrote in a caption.

(MORE: 11 editor-approved beauty buys to help you beat the heat this summer)

Scroll ahead to see, shop, and enjoy this fun new lineup of picks before they are gone.

These products were curated by the "GMA" editorial team. "Good Morning America" has affiliate partnerships, so we will get a small share of the revenue from your purchases through these links. All product prices are determined by the retailer and subject to change. By visiting these websites, you will leave GoodMorningAmerica.com and any information you share with the retailer will be governed by its website's terms and conditions and privacy policies.

Bikini Bottom Eye Palette

Price: $36 · From HipDot

Jellyfish Lip Gloss Trio

Price: $30 · From HipDot

Sandy Cheeks Blush Bronzer

Price: $18 · From HipDot

Best Friends Mask 4-Pack

Price: $20 · From HipDot