Shop December 2, 2022

Pantone's 2023 Color of the Year revealed

ABC News Photo Illustration by Katrina Stapleton
Pantone Color of the Year 2023 is 'Viva Magenta.'

Move over 'Barbiecore,' there's a new shade of pink in town.

Pantone just announced its Color of the Year for 2023 is 'Viva Magenta.'

According to Pantone, the bold color is "a shade rooted in nature descending from the red family and expressive of a new signal of strength."

Scroll down to hop on the trend early and shop Pantone-inspired magenta items.

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Olay Regenerist Niacinamide + Peptide 24 Face Moisturizer

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Florence by Mills Be A VIP Velvet Liquid Lipstick

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OPI Nail Lacquer Nail Polish

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Found My Animal Adjustable Ombre Rope Dog Leash

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Frisco Colorblock Adventure Insulated Dog & Cat Parka

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MAC Cosmetics Lip Pencil

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Original: $21

MAC Cosmetics Dazzleshadow Extreme

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LYS Beauty Higher Standard Satin Matte Cream Blush

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r.e.m. beauty On Your Collar Liquid Lipstick

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Aerosoles Women's Sandal In Pink

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Chocolove, Berries MIX

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Primary super plush throw blanket

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Original: $39.50

Casetify Magenta Garden Floral

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Showpo Charmilla Strapless Bow Front Mini Dress

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Cupshe Alexandrea Cut-out O-ring Pink One Piece Swimsuit

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BaubleBar Mabel 18K Gold Huggie Earrings

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Beach Riot Colorblock Legging

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July Carry On

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Primary Cotton Beanie

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Original: $19.50

Lululemon Love Crewneck T-Shirt

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Our Place Always Pan

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From Our Place

Original: $145