TikTok has become an amazing place to discover new beauty innovations.
When content creator Hasime Kukaj -- TheBeautyRadar on TikTok -- decided to post a video about Hard Candy's clear Selfie Cheek Tint back on July 9, she had no idea it would go viral.
"TikTok usually favors any products that are a bit out of the ordinary or a shock factor. This product is simple to use, you just dot it on, blend, and go about your day," Kukaj told "Good Morning America."
The video features Kukaj swiping the colorless liquid blush onto her forearm. In moments, the blush changes from clear to a rosey pink.
"OK what," she captioned the post.
Just over a week after posting, the video has amassed more than 6.3 million views.
"I love the color changing aspect, I think it draws attention. When you first think of applying something clear, it may seem a bit strange, however the color does show up within minutes," Kukaj said.
Hard Candy’s Selfie Cheek Tint has a unique formula that the company says adjusts to the skin's pH.
"It’s a blush, powered by you. The formula starts out completely clear. When you dot it on, it reacts with your skin’s own pH, transforming into your perfect natural flush, right in front of your eyes," Hard Candy head of marketing Winnie Cho told "Good Morning America."
Perhaps even more alluring, the blush retails for under $8.
"Our accessible price points ensure that the brand is approachable for anyone looking for that creative outlet," Cho added.
Shop the viral blush and more products from Hard Candy, below.
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