goop Beauty has become a household name in the clean beauty industry since its launch in 2008.
The company's founder and CEO, Gwyneth Paltrow, has spent the last 15 years growing her empire of all things wellness, and now the brand has expanded its portfolio to a new consumer.
If you have been what the brand calls "goop-curious," the launch of good.clean.goop products could be the perfect way to experience the brand for the first time.
The new line is offered at more affordable prices ranging from $19.99 to $39.99, bringing goop to those who want to remain more budget-conscious.
"If you're curious about clean beauty -- or simply appreciate a hardworking cleanser -- good.clean.goop beauty is a brilliant place to start," Paltrow shared on the brand's site.
The line includes not only skin care but also body care and hair care. Scroll on to shop some picks from the line.
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