There's a new way to listen to music.
A who's who of musicians appeared at a news conference today to formally unveil Tidal, a music streaming service with videos and editorial content owned by the stars themselves.
"This is incredible. This is so powerful," said Alicia Keys, one of the owners of the service. "We want to create a better service and a better experience for both fans and artists."
The celebrity owners of Tidal are Keys, Win Butler and Régine Chassagne of Arcade Fire, Beyoncé, Calvin Harris, Chris Martin of Coldplay, Daft Punk, Jack White, Jason Aldean, J. Cole, Jay Z, Kanye West, deadmau5, Madonna, Nicki Minaj, Rihanna and Usher.
After signing a "declaration of independence," the stars made their way off the stage and a video played.
"I just thought about how crazy this is," said West in the footage. "This is the beginning of the new world."
"You tell people what they're getting, and they're gonna hear the difference," added Harris.
Tidal is available online, and is available in two different packages. Tidal Premium costs $9.99 and features standard quality sound and high definition music videos. For $10 more, users can access Tidal HiFi, which boasts lossless high fidelity sound quality, high definition music videos. Both have editorial content.