February 6, 2020

Team USA will wear uniforms made of recycled shoes at 2020 Tokyo Olympics

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The uniforms Team USA will don as they step on the medals podium in Tokyo Olympics this summer will be partly made from recycled shoe parts, Nike revealed this week.

The sportswear company unveiled the new designs at a fashion show Wednesday evening and said in a statement on their website they were "inspired by the recycled materials that make up the medals" as well as "Japanese kimono design."

NIKE
The Nike design team focused on how to use almost entirely recycled fabric for the clothing the 2020 American Olympic team will wear. The Windrunner jacket, made with 100% recycled polyester, is inspired by Japanese kimono design. The the national team logo is stamped with recycled Nike Grind rubber.

The national team logo and other parts of the outfit will be made from recycled athletic shoes and surplus manufacturing scraps. Meanwhile, the jacket and pants will be made from 100% recycled materials including nylon and polyester.

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The medalists will also be given Nike Vapormax shoes which are made from 75% recycled manufacturing waste.

NIKE
American athletes at the 2020 Tokyo Olympics will wear the Vapormax, made using 75% recycled manufacturing waste by Nike. Each color and material were inspired by a view of piles of waste from a distance, mixing different textures, colors, and shapes together to form the new Nike Air Vapormax 2020, according to Nike.

Sustainability is taking center stage at the Summer Olympics this year in Tokyo. Organizers for the 2020 games revealed last July that the medals will be molded from recycled consumer electronics that have been collected from members of the public over the past few years.

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About 6.81 million phones as well as an untold number of digital cameras, laptops and other devices were donated by the Japanese public to construct the medals, the organizing committee said.

Nike's announcement of recycled garments for the nation's top athletes come as the fashion industry faces immense pressure to reduce its carbon footprint.

NIKE
The Nike design team focused on how to use almost entirely recycled fabric for the clothing the 2020 American Olympic team will wear. The Windrunner jacket is made with 100% recycled polyester. The pants are constructed from 100% recycled nylon with a 100% recycled polyester mesh lining. Additionally, the drawcord tips, zipper pulls, and Swoosh branding, are made with Nike Grind rubber.

The industry is the second-largest consumer of water and responsible for approximately 10% of global carbon emissions, the Associated Press reported, citing United Nation's data.

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Moreover, younger consumers have also indicated their desire to spend on sustainable products.

A December survey from retail analytics group First Insight found that a vast majority of Gen Z shoppers prefer to buy sustainable brands, and are even willing to spend 10% more on sustainable products.