Ivanka Trump’s fashion brand said it is “making adjustments” after a promotion went out touting a bracelet she wore during an appearance on “60 Minutes” with her father, the president-elect, the company’s president said.
The email, touted as a “style alert,” was sent to fashion writers Monday — the day after the interview aired — noting that the accessory was Trump’s “favorite bangle from the Metropolis Collection.”
The move sparked a firestorm on social media, where it was critiqued for further blurring the lines between the Trump family’s business interests and Donald Trump’s new role as incoming commander-in-chief.
In a statement from Ivanka Trump brand President Abigail Klem, the blame was placed on a “well-intentioned” employee “who, like many of us, is still making adjustments post-election.”
“We are proactively discussing new policies and procedures with all of our partners going forward,” said Klem.
5 Takeaways From Donald Trump’s ‘60 Minutes’ Interview Ivanka Trump Describes ‘Chaos’ of Her Life, Initiative to Support WomenIn addition to the bracelet, of which there are versions that cost $8,800 and $10,000, the Ivanka Trump line sells clothing, handbags and other accessories. Donald Trump’s business interests include Trump-branded hotels, steaks and wines.
The question of how he will manage the Trump Organization after his election appeared partly answered on “60 Minutes” Sunday. Speaking about himself and his siblings, Donald Trump’s son Eric Trump said, “We’ll be in New York, and we’ll take care of the business.”
Asked by the show’s Lesley Stahl if the presidential campaign damaged the Trump brand, Ivanka Trump demurred, saying, “I don’t think it matters,” adding that her father’s work as president “is so much more important.”
Pressed on speculation that she will seek a role in the administration, Ivanka Trump said, “I’m going to be a daughter. I’ve said throughout the campaign that I am very passionate about certain issues and that I want to fight for them … but not in a formal administrative capacity.”
On Friday, Donald Trump Sr. named his children Eric Trump, Ivanka Trump and Donald Trump Jr. and her husband, Jared Kushner, to his presidential transition committee.