New England Patriots head coach Bill Belichick faced reporters this morning in a news conference to answer accusations the team under-inflated footballs in Sunday's AFC Championship game.
However, an unfortunate hashtag appeared on the digital billboard behind the Super Bowl-winning coach.
Patriots Coach Bill Belichick Says He Has 'No Explanation' for Under-Inflated Balls http://abcnews.go.com/Sports/deflate-gate-england-patriots-controversies/story?id=28373420#Flexball appeared numerous times while Belichick said he was "shocked" to hear reports balls used in their 45-7 win over the Indianapolis Colts were under-inflated.
The flexball hashtag is actually an ad for a Gillette razor. Gillette also has the naming rights for the Patriots' stadium in Foxborough, Massachusetts.
Maybe it wasn't the best advertisement to show for a Patriots news conference.
Ironic? Hilarious?
Maybe both.