Hours before the big Apple Watch event in San Francisco today, the company has taken its store offline -- leaving behind a message that "we'll be back."
"We're busy updating the Apple Store for you and will be back soon," a message on the store's website says.
Apple typically shuts down its digital store before a major announcement -- and today's will be a historic one for the company as it is expected to share more information about its first ever wearable device.
Apple Watch: What We Know About the Wearable How Apple's iPhone Has Evolved Over the Years What an Apple Car Would Need to Compete With TeslaApple will live stream its "Spring Forward" event from the Yerba Buena Center for today at 1 p.m. ET.
The flagship wearable device is set to ship in April, however Apple hasn't yet revealed an exact release date.
While there is plenty more expected to be revealed today about the watch, Apple has shared a few details about the wearble, which comes equipped with Apple Pay and a rich ecosystem of apps that can help keep the wearer informed with nuggets of information throughout the day, such as a dinner date or a flight delay.
It's also compatible with the iPhone 6, iPhone 6 Plus, iPhone 5, iPhone 5C and iPhone 5S. It is expected to begin at a price point of $349 and will come in three editions: Apple Watch Sport, the standard Apple Watch and a luxury gold edition. Consumers can expect to pay more for the high-end versions.