Amazon has found another way to entice holiday shoppers this season: free shipping to everyone, including non-Prime members.
Beginning Monday, the online retail giant said it will expand its free shipping to all customers on items scheduled to arrive in time for Christmas -- with no minimum purchase required.
The offer applies to "hundreds of millions of items," Amazon said, describing the perk as "the largest free shipping selection in the country."
(MORE: Target's Black Friday early access sale: 9 great buys)Consumers have long heralded Amazon for its free two-day shipping for Prime accounts on eligible items, prompting other big-box retailers such as Target and Walmart to offer free expedited shipping during the holiday season as well.
(MORE: 5 tips to get the best Black Friday deals)Retailers are expected to continue to slash prices as shoppers turn their attention to Black Friday.
About $720 billion in sales are up for grabs for the Black Friday shopping weekend, according to the National Retail Federation.
(MORE: Deal-hunting online is constantly changing. Here are 4 trends you should know before Black Friday)