Save bars, drink tequila.
That's the latest message in a hot new merchandise drop for National Tequila Day that aims to help provide food security to hospitality workers as they continue to rally back from the throes of the COVID-19 pandemic.
DS Projects, the company behind This T-Shirt, founded by Cassandra Aaron and creative executive Dylan Hattem -- launched the charity-driven brand at the onset of the pandemic with a focus on authenticity and purpose to "help the people who power the restaurants and bars you love."
Now, as patrons are able to once again saddle up to bars safely, they can do it in style with a custom tee made by This T-Shirt that also benefits the restaurant industry.
The merch-for-good brand teamed up with the Tequila Don Julio Fund to create an exclusive unisex tee. The net proceeds from each sale will be donated to No Us Without You, a non-profit that provides food security to undocumented immigrants, many of whom are the backbone of hospitality service in the greater Los Angeles area.
The shirt design is emblazoned with the phrase "Save Bars. Drink Tequila" on the front in a trendy, bright blue serif font. The back of the shirt contains a list of seven classic tequila cocktails in various large, bold typefaces: margarita, Paloma, Anejo old fashioned and tequila sunrise, to name a few.
The pre-shrunk premium cotton is also made from recycled material, and wearing it can serve as a reminder to support devoted bartenders, restaurant staff and hospitality workers -- not to mention it can serve as a conversation starter to inspire more interest in the charity's efforts.
The unisex T-shirts cost $40, with $37 per sale donated. It comes in six sizes, ranging from small to 3XL, and is available online through Sept. 20, 2021, while supplies last.